has been busy and not just with client projects! Our team has
expanded both inside and outside the walls of our headquarters in Pekin.
In case you haven't heard our exciting news!
The McD Team is Growing!
The Great Northern Expansion
her role as Marketing Consultant, Kate works out of the Rockford office,
with easy access to Chicago O'Hare airport, and serves clients
nationwide for all divisions within our agency, including the interactive
division, McD Digital. She
joins the agency with over 30 years experience, most recently as
Director of Marketing & Procurement at Mule-Hide Products Co. Before
that, she served in marketing roles at Marshall & Ilsley Corporation,
Waukesha Health System, R&J Medical Supply, Rowe Pottery Works and
Design North. She has handled assignments for both small businesses and
Fortune 500 companies, working with business-to-business and consumer
McDaniels Expands to South Haven, MI
are proud to welcome Lisa Marovec to the team! Working as another new
Marketing Consultant, Lisa works out of a newly established office in
Michigan, where she serves travel, food and hospitality clients
nationwide for the agency and its interactive division, McD Digital.
Originally from Pekin, IL, Lisa is a professional with 25 years experience. One of her goals is to help the agency expand its client
base. She is skilled in hospitality training and has worked with the
Council of Hotel and Restaurant Trainers for more than 15 years.
Marovec's extensive experience also includes work with the South
Haven/Van Buren County Convention & Visitors Bureau and the National
Meanwhile, Back at the HQ
Familiar Face, New Gig
a Digital Strategist with McD Digital, Fred has been promoted to Account
Manager and Creative Copywriter. Although he's been doing some of that
work already, he's now officially bumped up to that role. A critical
component of the Creative Team, Fred is now involved in developing
concepts and copy for business-to-business and consumer projects. He will
be writing copy for digital marketing projects, such as websites,
eblasts, e-newsletters and more, but will also work with additional
platforms such as print, broadcast, collateral materials, branding,
displays/exhibits and videos. Fred will also work heavily on developing
strategies for our clients.
Our New Digital Marketing PPC Specialist
Harden has joined the McD Digital team. As a key player on the team, she
will develop and manage pay-per-click (PPC) advertising programs and
prepare proposals, monthly performance reports and more. She will also be
responsible for helping to manage client campaigns to ensure goals are
being met. Angie has been a results-driven paid search and search engine
optimization (SEO) specialist for more than 17 years. Most recently, she
has been an Account Manager and SEO Specialist with 9thRoot out of Utah.
anticipating great things at McDaniels and McD Digital and hope you'll
be a part of our story! For help with your marketing communications
projects, call the McDaniels team toll-free at 888-431-4230 or visit us online.
Goodwill of Central Illinois will hold the 5th Annual Recycle Your Style Contest. High school students within Goodwill’s territory are encouraged to donate their used clothing. The high school that donates the most pounds of clothing will win a SMART Board donated by Bradfield’s Computer Supply. The contest runs from October 1st through October 31st. “This has been a very successful campaign for us,” said Bob Parkhurst, Goodwill Vice President. “We are grateful for Bradfield’s Computer Supply’s donation of a SMART Board each year. That prize really heats up the competition among the high schools.” Donations of items other than clothing are encouraged, but only clothing will count toward the contest. Only high schools are eligible, but others can participate including teachers, family and school supporters. Donors need to tell the Goodwill donation attendant which high school they are supporting for their donation to be counted. Donations can be made at any of Goodwill’s nine stores o
The Pekin Women's Leadership Network empowers women to become effective leaders by providing essential skills and strategies for professional and personal growth. A variety of carefully tailored programs are designed to support women in all phases of their careers. Why is this program needed? Although women have made great strides in achieving equality, a leadership gap continues. In 2013, 20 women serve in the Senate, and only 78 women serve in the House of Representative. Overall, women hold 98, or 18.3% of the 525 seats in the 113th U.S congress. Locally, the statistics are even worse, with only 1 woman serving on the Pekin City Council. The business world does not fare much better, with only 22 women CEO's in the Fortune 500. Our focus is on helping young women develop the skills and abilities necessary to succeed and flourish in their chosen career paths. Sessions scheduled for the 2013-2014 series include: November 1st - Women in Politics - Rep. Cheri Busto
Yesterday's Says Goodbye to the Past: Welcoming the Next Generation of Schramm Pekin, IL- Yesterday’s Bar & Grill isn’t the same these days, and Pekin is here for it ! Pekin Restaurant Week couldn’t be a better reason to see (and taste) the changes. Family owned for nearly three decades, YBG has been taken on by the next generation of Schramm: Chef JoElle. Chef JoElle has returned to her hometown to take up the torch of family business. With a bachelor’s degree in restaurant management and culinary arts, she had pursued upscale dining scenes of the Windy City for several years, returning to help family as the world faced the COVID-19 pandemic. “I returned when the world shut down,” says Chef JoElle, now owner of Yesterday’s Bar and Grille. “Being close to help my family was just the right decision.” Chef JoElle’s innovative restaurant management mindset helped to keep revenue incoming, pivoting the business to offer oven ready meals of everything from whole