Thursday, March 29, 2018

McDaniels Has Expanded

McDaniels Has Expanded


McDaniels has been busy and not just with client projects! Our team has expanded both inside and outside the walls of our headquarters in Pekin. In case you haven't heard our exciting news!

The McD Team is Growing!


The Great Northern Expansion

In her role as Marketing Consultant, Kate works out of the Rockford office, with easy access to Chicago O'Hare airport, and serves clients nationwide for all divisions within our agency, including the interactive division, McD Digital. She joins the agency with over 30 years experience, most recently as Director of Marketing & Procurement at Mule-Hide Products Co. Before that, she served in marketing roles at Marshall & Ilsley Corporation, Waukesha Health System, R&J Medical Supply, Rowe Pottery Works and Design North. She has handled assignments for both small businesses and Fortune 500 companies, working with business-to-business and consumer goods.


McDaniels Expands to South Haven, MI

We are proud to welcome Lisa Marovec to the team! Working as another new Marketing Consultant, Lisa works out of a newly established office in Michigan, where she serves travel, food and hospitality clients nationwide for the agency and its interactive division, McD Digital. Originally from Pekin, IL, Lisa is a professional with 25 years experience. One of her goals is to help the agency expand its client base. She is skilled in hospitality training and has worked with the Council of Hotel and Restaurant Trainers for more than 15 years. Marovec's extensive experience also includes work with the South Haven/Van Buren County Convention & Visitors Bureau and the National Restaurant Association.

Meanwhile, Back at the HQ


Familiar Face, New Gig

Formerly a Digital Strategist with McD Digital, Fred has been promoted to Account Manager and Creative Copywriter. Although he's been doing some of that work already, he's now officially bumped up to that role. A critical component of the Creative Team, Fred is now involved in developing concepts and copy for business-to-business and consumer projects. He will be writing copy for digital marketing projects, such as websites, eblasts, e-newsletters and more, but will also work with additional platforms such as print, broadcast, collateral materials, branding, displays/exhibits and videos. Fred will also work heavily on developing strategies for our clients.


Our New Digital Marketing PPC Specialist

Angie Harden has joined the McD Digital team. As a key player on the team, she will develop and manage pay-per-click (PPC) advertising programs and prepare proposals, monthly performance reports and more. She will also be responsible for helping to manage client campaigns to ensure goals are being met. Angie has been a results-driven paid search and search engine optimization (SEO) specialist for more than 17 years. Most recently, she has been an Account Manager and SEO Specialist with 9thRoot out of Utah.

We're anticipating great things at McDaniels and McD Digital and hope you'll be a part of our story! For help with your marketing communications projects, call the McDaniels team toll-free at 888-431-4230 or visit us online.


No comments:

Post a Comment

Note: Only a member of this blog may post a comment.