has been busy and not just with client projects! Our team has
expanded both inside and outside the walls of our headquarters in Pekin.
In case you haven't heard our exciting news!
The McD Team is Growing!
The Great Northern Expansion
her role as Marketing Consultant, Kate works out of the Rockford office,
with easy access to Chicago O'Hare airport, and serves clients
nationwide for all divisions within our agency, including the interactive
division, McD Digital. She
joins the agency with over 30 years experience, most recently as
Director of Marketing & Procurement at Mule-Hide Products Co. Before
that, she served in marketing roles at Marshall & Ilsley Corporation,
Waukesha Health System, R&J Medical Supply, Rowe Pottery Works and
Design North. She has handled assignments for both small businesses and
Fortune 500 companies, working with business-to-business and consumer
McDaniels Expands to South Haven, MI
are proud to welcome Lisa Marovec to the team! Working as another new
Marketing Consultant, Lisa works out of a newly established office in
Michigan, where she serves travel, food and hospitality clients
nationwide for the agency and its interactive division, McD Digital.
Originally from Pekin, IL, Lisa is a professional with 25 years experience. One of her goals is to help the agency expand its client
base. She is skilled in hospitality training and has worked with the
Council of Hotel and Restaurant Trainers for more than 15 years.
Marovec's extensive experience also includes work with the South
Haven/Van Buren County Convention & Visitors Bureau and the National
Meanwhile, Back at the HQ
Familiar Face, New Gig
a Digital Strategist with McD Digital, Fred has been promoted to Account
Manager and Creative Copywriter. Although he's been doing some of that
work already, he's now officially bumped up to that role. A critical
component of the Creative Team, Fred is now involved in developing
concepts and copy for business-to-business and consumer projects. He will
be writing copy for digital marketing projects, such as websites,
eblasts, e-newsletters and more, but will also work with additional
platforms such as print, broadcast, collateral materials, branding,
displays/exhibits and videos. Fred will also work heavily on developing
strategies for our clients.
Our New Digital Marketing PPC Specialist
Harden has joined the McD Digital team. As a key player on the team, she
will develop and manage pay-per-click (PPC) advertising programs and
prepare proposals, monthly performance reports and more. She will also be
responsible for helping to manage client campaigns to ensure goals are
being met. Angie has been a results-driven paid search and search engine
optimization (SEO) specialist for more than 17 years. Most recently, she
has been an Account Manager and SEO Specialist with 9thRoot out of Utah.
anticipating great things at McDaniels and McD Digital and hope you'll
be a part of our story! For help with your marketing communications
projects, call the McDaniels team toll-free at 888-431-4230 or visit us online.
Exactly How Many Spudnuts Does Tadough’s Make a Day? Feat: Tadough's Kitchen Managers Scott and Kevin Pekin, IL - By now you’ve seen the re-branding of our beloved Pekin classic: the spudnut. Taking place last March, the rebranding to “Tadough’s” sparked some big questions about Central Illinois’ favorite potato flour-based donut and the future of its legendary legacy. Here’s when Jacqueline and Rick enter the spudnut story. Last March Jacqueline saw opportunity when she heard the business was up for sale. An original Pekinite, Jacqueline and her father Rick are committed to maintaining the Pekin icon and want to bring a long-standing household name into the next generation of business development. “We’ve more than doubled our production of donuts made daily,” says Jacqueline . While the business has historically been known to sell out as early as 6:00 and 7:00 a.m., Jacqueline and Rick aim to keep doors open until 10:00 a.m. Tuesday through Saturday. Rick,
Ever Dream of Opening a Bar? A #PekinRestaurantWeek Special Feature Pekin, IL- Chris, Eric, and Ryan didn’t. But a plot twist to a dream dating back over 14 years ago helped a vision become a reality in 2021: The Bunker Indoor Golf Lounge. What is an “indoor golf lounge” exactly? The Bunker hosts indoor, large-scale golf simulators: a big city offering in our Midwestern, small town of Pekin. Oh, and there’s a full-service bar to boot. “We’re really lucky to have great golf courses in Pekin, and now we can enjoy indoor golf too,” says part-owner Eric. Eric lays out the history of the idea and explains he has wanted to open a golf simulator hang-out spot for over a decade, but the technology- and price- just wasn’t there yet. Eric continues, “I toured a lot of simulators in the Chicago area and then was waiting for the right opportunity.” Eric and business partner Chris checked out many property locations over the years, including the old dance and tumbling building on
The Pekin Women's Leadership Network empowers women to become effective leaders by providing essential skills and strategies for professional and personal growth. A variety of carefully tailored programs are designed to support women in all phases of their careers. Why is this program needed? Although women have made great strides in achieving equality, a leadership gap continues. In 2013, 20 women serve in the Senate, and only 78 women serve in the House of Representative. Overall, women hold 98, or 18.3% of the 525 seats in the 113th U.S congress. Locally, the statistics are even worse, with only 1 woman serving on the Pekin City Council. The business world does not fare much better, with only 22 women CEO's in the Fortune 500. Our focus is on helping young women develop the skills and abilities necessary to succeed and flourish in their chosen career paths. Sessions scheduled for the 2013-2014 series include: November 1st - Women in Politics - Rep. Cheri Busto