has been busy and not just with client projects! Our team has
expanded both inside and outside the walls of our headquarters in Pekin.
In case you haven't heard our exciting news!
The McD Team is Growing!
The Great Northern Expansion
her role as Marketing Consultant, Kate works out of the Rockford office,
with easy access to Chicago O'Hare airport, and serves clients
nationwide for all divisions within our agency, including the interactive
division, McD Digital. She
joins the agency with over 30 years experience, most recently as
Director of Marketing & Procurement at Mule-Hide Products Co. Before
that, she served in marketing roles at Marshall & Ilsley Corporation,
Waukesha Health System, R&J Medical Supply, Rowe Pottery Works and
Design North. She has handled assignments for both small businesses and
Fortune 500 companies, working with business-to-business and consumer
McDaniels Expands to South Haven, MI
are proud to welcome Lisa Marovec to the team! Working as another new
Marketing Consultant, Lisa works out of a newly established office in
Michigan, where she serves travel, food and hospitality clients
nationwide for the agency and its interactive division, McD Digital.
Originally from Pekin, IL, Lisa is a professional with 25 years experience. One of her goals is to help the agency expand its client
base. She is skilled in hospitality training and has worked with the
Council of Hotel and Restaurant Trainers for more than 15 years.
Marovec's extensive experience also includes work with the South
Haven/Van Buren County Convention & Visitors Bureau and the National
Meanwhile, Back at the HQ
Familiar Face, New Gig
a Digital Strategist with McD Digital, Fred has been promoted to Account
Manager and Creative Copywriter. Although he's been doing some of that
work already, he's now officially bumped up to that role. A critical
component of the Creative Team, Fred is now involved in developing
concepts and copy for business-to-business and consumer projects. He will
be writing copy for digital marketing projects, such as websites,
eblasts, e-newsletters and more, but will also work with additional
platforms such as print, broadcast, collateral materials, branding,
displays/exhibits and videos. Fred will also work heavily on developing
strategies for our clients.
Our New Digital Marketing PPC Specialist
Harden has joined the McD Digital team. As a key player on the team, she
will develop and manage pay-per-click (PPC) advertising programs and
prepare proposals, monthly performance reports and more. She will also be
responsible for helping to manage client campaigns to ensure goals are
being met. Angie has been a results-driven paid search and search engine
optimization (SEO) specialist for more than 17 years. Most recently, she
has been an Account Manager and SEO Specialist with 9thRoot out of Utah.
anticipating great things at McDaniels and McD Digital and hope you'll
be a part of our story! For help with your marketing communications
projects, call the McDaniels team toll-free at 888-431-4230 or visit us online.