McDaniels Launches Promotional Products Division

McDaniels Marketing Communications recently partnered with the Ad Specialty Institute (ASI) to become a promotional products distributor. As a result, the agency can now purchase products directly from promotional suppliers, resulting in the ability to provide clients with another valuable service at competitive prices.

Effective October 4, the firm’s promotional products division will be managed by Melanie Long, who has been working at the firm since July. Long was recently promoted to oversee distribution of promotional products for the agency. In her new position as Client Concierge/Promotional Products Specialist, she will provide clients with everything from pens, mugs and key tags to hats, jackets and eco-friendly items – a variety of product ideas to be used for trade shows, customer appreciation or business events.

“I am excited to grow and develop with McDaniels Marketing,” Long said. “I look forward to contributing my knowledge of business and customer service, as well as my experiences with people as I work with clients to provide the promotional products they need to build their brand.”

Long brings a wealth of training and management experience to her position. A graduate of Lincoln Christian College, she holds a bachelor’s degree in business leadership and organizational management, and she continues to work on her master’s degree in human resource management from Kaplan University.

For more information on McDaniels’ promotional products, please visit

McDaniels Marketing Communications draws on over 43 years of experience to help strategically plan and execute marketing tactics for clients throughout the Midwest. McDaniels also has client service offices in Rockford, IL and the Quad Cities. ie-media, the company’s interactive division, specializes in developing websites, content management systems, interactive animated programming, SEO, SEM, social media strategies and more.


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