Bruce Helling has returned to McDaniels Marketing Communications as media director/account executive (AE). Helling worked at the agency in the same position from 1993 through 2000. He brings a variety of skills to his position, including business development, print and broadcast media sales, advertising planning and negotiation, trade show experience, and project management.
As media director, Helling is responsible for the management and oversight of the media department’s daily activities. In addition, he will be involved with production, including print projects like brochures, direct mail campaigns and more.
“I am very excited about returning to the agency and the work I enjoy most,” Helling said. “It feels a little like I’m coming home.”
Helling also serves as an AE, helping to maintain the agency’s high level of service for existing clients and developing new business opportunities where possible. Comfortable in the role, he also worked as an AE for a Bloomington-based advertising agency just prior to his return to McDaniels Marketing Communications.
McDaniels Marketing Communications draws on over 43 years of experience to help strategically plan and execute marketing tactics for clients throughout the Midwest. McDaniels also has client service offices in Rockford, IL and the Quad Cities. ie-media, the company’s interactive division, specializes in developing websites, content management systems, interactive animated programming, SEO, SEM, social media strategies and more.