Convention and Visitors Bureau to Develop New Strategic Plan
Galesburg, IL (April 28, 2017) – Earlier this year, Galesburg Area Chamber of Commerce Executive Director Jessica Linder unveiled plans for tourism at the Galesburg Chamber’s Annual Dinner. Their plan of work included strategic planning along with other highlights, such as a new website, community calendar and update of the Welcome Center of East Main Street. Earlier this month, the Galesburg Chamber Board moved forward on promises to develop such a plan by approving the hire of McDaniels Marketing , a marketing and strategy firm based in Pekin, IL. The firm has been selected to carry out strategic planning and brand development for the Galesburg Area Convention and Visitors Bureau (GACVB) over the next six to nine months. McDaniels Marketing will provide high-level research and analysis that leads to brand development including a new logo, slogan and look for the CVB. Work will begin with the firm next week. “McDaniels Marketing is an industry leader in tourism researc...