McDaniels Marketing Expands Team with New Marketing Consultant in Rockford

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McDaniels Marketing is proud to welcome Kate McDaniels-Baumann to its staff. In her role as Marketing Consultant, McDaniels-Baumann works out of the Rockford office, with easy access to Chicago O’Hare airport, and serves clients nationwide for all divisions within McDaniels Marketing, including the interactive division, McD Digital.

McDaniels-Baumann joins the agency with over 30 years’ experience, most recently as Director of Marketing & Procurement at Mule-Hide Products Co. Before that, she served in marketing roles at Marshall & Ilsley Corporation, Waukesha Health System, R&J Medical Supply, Rowe Pottery Works and Design North.

“It is exciting to offer our clients the talented expertise of an associate with such in-depth experience,” Randy McDaniels, President of McDaniels Marketing, said. “This is a full-circle role for Kate, who started her early career at our company and moved on to marketing positions where she handled assignments for small businesses and Fortune 500 companies, including business-to-business and consumer goods. She has worked to market healthcare, banking, giftware, beverage, personal care, automotive and roofing products.”

Randy McDaniels continued, “Kate truly understands who we are as a company and is excited about making significant contributions to our future and clients’ successes. Our clients are pleased to hear about this additional talent who will be servicing their accounts.”


McDaniels Marketing draws on more than 50 years of experience to help strategically plan and execute marketing tactics for clients. McDaniels, headquartered in Pekin, Ill., also has client service offices in Rockford, Ill., South Haven, Mich., and the Quad Cities. McD Digital specializes in developing websites, animation, videos, e-surveys, kiosks, ecommerce, content management systems, search engine marketing, optimization and social media to fit a variety of budgets.

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