During the Region IV awards ceremony in the Chicago suburb of Hoffman Estates, McDaniels Marketing Communications received four awards for work completed for the Illinois Soybean Association (ISA). The agency received two regional first place “Best of NAMA” awards and two Merit awards from the National Agri-Marketing Association (NAMA). As a result of their entries, the company is eligible to advance the winning entries to the April 13-15 national awards ceremony in Kansas City.
Two First Place Awards
- ISA Yield Challenge – Funded by the Illinois soybean checkoff, this local multi-media campaign included a website, data entry system, public relations, advertising, signage, incentives, prizes and more. All the pieces in the campaign promoted the inaugural year of the Yield Challenge, which was created to make Illinois soybean growers the global leader in soybean yields. As part of the program, teams of growers – working together in nine districts across Illinois – farmed side-by-side plots using traditional and innovative techniques. All the Yield Challenge participants helped maximize soybean yields and produced valuable data that can benefit both researchers and growers.
- ISA Radio Series – The “Soybeans! Soybeans!” series of radio spots, which were funded by the Illinois soybean checkoff, featured man-on-the-street interviews with interesting characters that included a soybean aphid, a soybean, livestock, a farm-raised fish, a soybean field, and a diesel engine.
Two Merit Awards
The agency also received two awards for the development of two ISA websites funded by the Illinois soybean checkoff:
- Corporate website – http://www.ilsoy.org/ – which provides an abundance of information on this statewide organization for Illinois soybean growers.
- Educational website – http://www.soycam.com/ – which takes farmers, students and the general public on an interactive journey through soybean production. The site educates visitors about soybean farming from start to finish, featuring photos of soybean fields from several farms in Illinois and 12 farms in Mato Grosso, Brazil.
McDaniels Marketing Communications draws on over 44 years of experience to help strategically plan and execute marketing tactics for clients throughout the Midwest. McDaniels also has client service offices in Rockford, IL and the Quad Cities. ie-media, the company’s interactive division, specializes in developing websites, animation, videos, e-surveys, kiosks, ecommerce, content management systems and search engine optimization to fit a variety of budgets.