Executive Director's Report

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March Executive Director's Report

I recently came across a very interesting and fascinating series of web pages from JWT, one of the world’s best-known marketing communications brands.  They annually prepare a list of 100 “things” to watch.  They also present an annual report on 10 trends for the upcoming year.

JWT has had some success predicting the future, with their identification of trends and things to watch.  In 2009 they correctly identified Lady Gaga, WikiLeaks and Cloud Computing as future newsmakers. 

This year’s list is an eclectic mix, including beer sommeliers, F-Commerce, bamboo, digital downtime, mHealth, Rooney Mara, and my favorite, Tech Liaisons. 

I strongly encourage you to invest a few minutes reviewing this information.  As the JWT Intelligence slogan states, you might just “convert cultural shifts into opportunities” for you and your organization.

To see an online slideshow of 100 things to watch in 2011, visit http://www.slideshare.net/jwtintelligence/2f-100-things-to-watch-in-2011-6306251

To see the YouTube executive summary of the 10 trends for 2011, visit     
http://www.youtube.com/watch?v=xtTk2J935Bg&feature=player_embedded

Or visit http://www.jwtintelligence.com/ for daily blog posts from a long list of authors writing about all of these trends and changes, and how they could affect you.

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