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The Illinois Small Business
Development Center at Bradley University has partnered with Grow
with Google and we are excited to provide this 3-part live
webinar training series at no cost to participants.
Whether you’re an aspiring entrepreneur, a legacy business that
wants to grow your business, or you want to develop a stronger
online presence - this webinar is for you. Grow with Google
helps people grow their skills, careers and businesses by
offering free digital skills training and tools.
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During this series you will learn
how to create a website that supports your business goals,
growth, and online presence. Learn the science of shopping.
Acquire the skills and knowledge to connect with the right
consumers and drive sales. Participants will learn new
and unique opportunities to connect to customers
online. A well-organized website is essential. Learn how
to incorporate the smart framework and making your website more
actionable. Gain valuable insights that help you make
more strategic business decisions by using Google Analytics.
Making data-driven improvements with Google Optimization.
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No
cost to attend this virtual training.
You
may register for any or all.
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Make
Your Website Work for YOU!
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Who should attend:
· New
business start-ups that have little to no experience with
website development.
· Businesses
that have little to no online presence.
· Businesses
who currently only utilize social media platforms and want to
improve their online presence to increase sales and build
branding.
· Anyone
who wants to learn about building a website or sharpen their
marketing skills.
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Session 1
Building
a New or Modifying an Existing Website
Thursday,
December 2, 2021
3:30pm
- 5:00pm
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Whether you are launching a new
website or sprucing up an outdated one, in this webinar you
will learn how to connect with consumers, drive sales, build
your brand, generate leads, and attract employees. Learn about
navigation tools, from a to customer’s shopping experience, to
check-out. Discover what is behind the scene and how a search
works.
Topics:
· Web
Design: look and feel, content, functionality, purpose, etc.
· What
is the goal of your website?
· What
is the functionality of your website?
· The
importance of creating relevant content.
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Session 2
Shopping
& Connecting with Your Customers
Thursday,
December 9, 2021
3:30pm
- 5:00pm
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Learn new ways to connect with
your customers from online orders and deliveries to video
consultations. Learning more about your customers including how
they act, how they think, to how they live. Consider their view
of your products or service: necessity, nice-to-have, special
treat? Once you have defined your audience(s), keep them in
mind when moving forward with your site.
Topics:
· How
to target your audience and connect with your customers.
· Who
is your target audience?
· New
ways to connect to your audience.
· How
will you measure success?
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Session 3
SEO,
Google Analytics, and Optimization
Thursday,
December 16, 2021
3:30pm
- 5:00pm
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Making your website more visible
to those who can benefit from your products, services, or
brand. Connect with those making immediate buying
decisions. Increase the number of your customers who will see
your website in search results.
Topics:
· How
to utilize Google Analytics to work for you.
· What
is Google Optimization and Google Trends and ways to use it?
· SEO
(Search Engine Optimization).
· How
to make your website more visible, connect with customers, and
increase your number of potential clients.
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Greg Douglas has
over 16 years of experience in marketing and advertising. This
has included selling commercials on cable television with
Comcast to print advertising with the Peoria Journal Star. In
both of these positions he was able to learn about e-commerce
and digital advertising when it was still in its infancy. He
has an inside perspective of online marketing. The digital
marketing landscape has been ever changing and evolving over
the past 10-15 years. However, the Covid pandemic has made it
even more important for a business to have an online presence
and ability for their customers to order products, services,
etc. from their own phone, computer, etc.
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With support from Cares Act funding and the Gilmore
Foundation, the Illinois Small Business Development Center (SBDC)
at Bradley University has launched programs to support local
businesses, in assisting in the implementation or improvement of
their eCommerce strategies. These projects aim to provide
constructive feedback with actionable items to build an online
foundation for your business’ accessibility, viability, and
growth.
The
Illinois Small Business Development Center offers no-cost
and confidential assistance
for
all SBA-related grant programs.
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Additional
Programs/Training
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Applications
are being accepted for the Senior Consulting Project Program
for
the Spring 2022 Semester.
Are you in need of a new marketing
strategy? Have you considered a strategic growth plan? Do you
need a feasibility study conducted? Or do you need assistance in
launching a new product?
No charge to participate.
If
interested, apply before the January 8th deadline:
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