Live Training Events Start Tomorrow! Learn How to Make Your Website Work for YOU


3 Part Series

 

 

The Illinois Small Business Development Center at Bradley University has partnered with Grow with Google and we are excited to provide this 3-part live webinar training series at no cost to participants. Whether you’re an aspiring entrepreneur, a legacy business that wants to grow your business, or you want to develop a stronger online presence - this webinar is for you. Grow with Google helps people grow their skills, careers and businesses by offering free digital skills training and tools.

 

During this series you will learn how to create a website that supports your business goals, growth, and online presence. Learn the science of shopping. Acquire the skills and knowledge to connect with the right consumers and drive sales. Participants will learn new and unique opportunities to connect to customers online. A well-organized website is essential. Learn how to incorporate the smart framework and making your website more actionable. Gain valuable insights that help you make more strategic business decisions by using Google Analytics. Making data-driven improvements with Google Optimization.

 

 

No cost to attend this virtual training.

You may register for any or all.

 

Make Your Website Work for YOU!

 

Who should attend:

 

·    New business start-ups that have little to no experience with website development.

·    Businesses that have little to no online presence.

·    Businesses who currently only utilize social media platforms and want to improve their online presence to increase sales and build branding.

·    Anyone who wants to learn about building a website or sharpen their marketing skills.

 

Session 1

Building a New or Modifying an Existing Website

Thursday, December 2, 2021

3:30pm - 5:00pm

 

Whether you are launching a new website or sprucing up an outdated one, in this webinar you will learn how to connect with consumers, drive sales, build your brand, generate leads, and attract employees. Learn about navigation tools, from a to customer’s shopping experience, to check-out. Discover what is behind the scene and how a search works.

 

Topics:

·    Web Design: look and feel, content, functionality, purpose, etc.

·    What is the goal of your website?

·    What is the functionality of your website?

·    The importance of creating relevant content.

 

 

Session 2

Shopping & Connecting with Your Customers

Thursday, December 9, 2021

3:30pm - 5:00pm

 

Learn new ways to connect with your customers from online orders and deliveries to video consultations. Learning more about your customers including how they act, how they think, to how they live. Consider their view of your products or service: necessity, nice-to-have, special treat? Once you have defined your audience(s), keep them in mind when moving forward with your site.

 

Topics:

·    How to target your audience and connect with your customers.

·    Who is your target audience?

·    New ways to connect to your audience.

·    How will you measure success? 

 

 

Session 3

SEO, Google Analytics, and Optimization

Thursday, December 16, 2021

3:30pm - 5:00pm

 

Making your website more visible to those who can benefit from your products, services, or brand. Connect with those making immediate buying decisions. Increase the number of your customers who will see your website in search results.

 

Topics:

·    How to utilize Google Analytics to work for you.

·    What is Google Optimization and Google Trends and ways to use it?

·    SEO (Search Engine Optimization).

·    How to make your website more visible, connect with customers, and increase your number of potential clients.

 

 

Our Speaker:

 

 

Greg Douglas has over 16 years of experience in marketing and advertising. This has included selling commercials on cable television with Comcast to print advertising with the Peoria Journal Star. In both of these positions he was able to learn about e-commerce and digital advertising when it was still in its infancy. He has an inside perspective of online marketing. The digital marketing landscape has been ever changing and evolving over the past 10-15 years. However, the Covid pandemic has made it even more important for a business to have an online presence and ability for their customers to order products, services, etc. from their own phone, computer, etc.

 

 

 

With support from Cares Act funding and the Gilmore Foundation, the Illinois Small Business Development Center (SBDC) at Bradley University has launched programs to support local businesses, in assisting in the implementation or improvement of their eCommerce strategies. These projects aim to provide constructive feedback with actionable items to build an online foundation for your business’ accessibility, viability, and growth. 

 

The Illinois Small Business Development Center offers no-cost and confidential assistance

for all SBA-related grant programs.

 

 

Additional Programs/Training

 

Applications are being accepted for the Senior Consulting Project Program

for the Spring 2022 Semester.

 

Are you in need of a new marketing strategy? Have you considered a strategic growth plan? Do you need a feasibility study conducted? Or do you need assistance in launching a new product?

No charge to participate.

 

If interested, apply before the January 8th deadline:

 


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