Chamber Board Updates Strategic Plan

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At their July 14th monthly meeting, the Board of Directors of the Pekin Area Chamber of Commerce approved an updated strategic plan.  This annual project includes a review of the organization's performance, a review/update of the strategic plan's objectives and strategies, and the establishment of priorities for the year.  A summary version of the updated plan is below:

Pekin Area Chamber of Commerce
Strategic Plan Update
July 14, 2010

Mission
To promote the growth of the Pekin area through the collective efforts of our members.

Goals / Strategies
  1. Create a vibrant business environment in the Pekin area
    • Serve as an advocate for our members
    • Collaborate with organizations that share our goal of a vibrant business environment
    • Inform our members of issues that could affect them 
  2. Stimulate community growth
    • Promote the Pekin area as a place to live, work, shop and play
    • Assume a leadership role in events that add to the quality of life for area residents
  3. Ensure the chamber is a strong, stable organization
    • Be a good steward of our members’ investments in the chamber
    • Develop future leaders for the chamber and the community
    • Communicate with our members using a variety of tools and media
    • Strive for continued organizational improvement
  4. Provide members with benefits and services that meet their needs
    • Offer networking opportunities for members
    • Ensure new members receive promotional benefits that exceed the value of their dues investment
    • Provide members promotional opportunities that take advantage of the chamber’s economies of scale
A more detailed plan that includes tactics and priorities is available for download at: http://www.pekin.net/Photos/StratPlanUpdate2010.pdf

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