Chamber Board Updates Strategic Plan

At their July 14th monthly meeting, the Board of Directors of the Pekin Area Chamber of Commerce approved an updated strategic plan.  This annual project includes a review of the organization's performance, a review/update of the strategic plan's objectives and strategies, and the establishment of priorities for the year.  A summary version of the updated plan is below:

Pekin Area Chamber of Commerce
Strategic Plan Update
July 14, 2010

To promote the growth of the Pekin area through the collective efforts of our members.

Goals / Strategies
  1. Create a vibrant business environment in the Pekin area
    • Serve as an advocate for our members
    • Collaborate with organizations that share our goal of a vibrant business environment
    • Inform our members of issues that could affect them 
  2. Stimulate community growth
    • Promote the Pekin area as a place to live, work, shop and play
    • Assume a leadership role in events that add to the quality of life for area residents
  3. Ensure the chamber is a strong, stable organization
    • Be a good steward of our members’ investments in the chamber
    • Develop future leaders for the chamber and the community
    • Communicate with our members using a variety of tools and media
    • Strive for continued organizational improvement
  4. Provide members with benefits and services that meet their needs
    • Offer networking opportunities for members
    • Ensure new members receive promotional benefits that exceed the value of their dues investment
    • Provide members promotional opportunities that take advantage of the chamber’s economies of scale
A more detailed plan that includes tactics and priorities is available for download at:


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