Busey Recognized as 2016 Social Media Leader
Independent Banker® magazine
recognizes three community banks who conduct creative, engaging and impactful
social media campaigns
Busey is honored to be a 2016 Social Media Leader by Independent
Banker magazine. The award-winning monthly publication of the Independent
Community Bankers of America recognized only three community banks for their
creative, engaging and impactful social media campaigns. This is the third
consecutive year Busey has been named a Social Media Leader by ICBA.
“Busey is honored to be recognized as a social media leader.
We enjoy engaging with and serving our customers and community members on
social media,” says Amy Randolph, Executive Vice President & Chief Brand
Officer for First Busey Corporation. “From initiatives supporting and promoting
meaningful causes to exciting giveaways, Busey embraces new ways to openly
communicate with our followers.”
Busey was selected for their social media initiatives during
their annual Community
Promise Month in April, which coincides with National Volunteer
Month. Followers could nominate and vote for their favorite charity to win $250
through Community Counts and donate
up to 30 meals for every share, comment or like on its pages during Promise a Plate.
Since the inception of both initiatives, and through the engagement and support
of their followers, Busey has donated 60,000 meals and nearly $3,000.
Busey shares the Social Media Leader title with Bank of Ann
Arbor in Michigan and Seacoast Bank in Florida. Winning organizations will be
highlighted in the September 2016 issue of Independent
Banker and online at http://independentbanker.org/2016/09/2016-ib-social-media-leaders/.
Visit www.busey.com/home/resourcecenter/socialmedia
to follow Busey on social media.
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