Nonprofit Auction Site Enjoys Success with Thirty-Three Percent Growth
It started ten years ago. Since then it has experienced an average annual growth rate of 33 percent. And with more than 1.4 million page views per day, the nation’s first and only nonprofit online auction site has earned in excess of $75 million. Some say the key is its mission. Others say it’s the easy website and volume of collectibles. Whatever the reason for its success, 64 million generous donors are to be thanked as shopgoodwill.com celebrates its tenth anniversary.
In 1999 Goodwill Industries of Orange County in Santa Ana, California created shopgoodwill.com with readily available technology and hundreds of specialty items culled from its vast inventory of goods. Today more than 70 Goodwill agencies, including Goodwill Industries of Central Illinois, participate in the site.
By eliminating the ‘middle man,’ not only does shopgoodwill.com produce revenue to support Goodwill’s mission, it also provides jobs and technology training for Goodwill employees. “Our e-commerce employees research and post more than 800 special antiques, collectibles, musical instruments, vintage clothing and other unique items on shopgoodwill every month. Nationwide, more than 30,000 items are available to bidders every day. The site is secure and easy to use,” states Scott Jenkins, Director of Operations.
Recently TIME.com recognized shopgoodwill.com as one of the best websites in the country.
There are no fees to sign up and bid on items. The site boasts more than 165 categories and sub-categories, with features such as “Personal Shopper” that alerts bidders to items they’re seeking. With “Watch List” shoppers can quickly return to and bid on items they’ve already researched. Thumbnail images allow bidders to quickly browse items on the virtual auction block. New mobile technology provides easy navigation for cell phone users as well.
Goodwill’s mission is to help improve the economic self-sufficiency of individuals and families through the dignity and power of work. Whether consumers shop at Goodwill stores or online, the revenues earned by the nonprofit organization fund free job training and career services for people with disabilities or who otherwise have a difficult time finding employment. For further information on programs offered by Goodwill Industries of Central Illinois, call 309-682-1113 or visit the general website goodwillpeo.org.