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Welcome to my Resolution
Definition
of a Resolution:
A New Year's resolution is a tradition, most
common in the Western Hemisphere but
also found in the Eastern Hemisphere,
in which a person makes a promise to do an act of self-improvement or
something slightly nice.
Hello, and Happy New Year! I did not make a
"standard" New Year's resolution this year. I did away with
"Go to the gym, make time for myself, eat healthy, make new
friends"...and so on. Even though those things are important, my
main goal this year is to focus on my passions.
One of my main passions, I have come to realize, is
helping business owners grow their businesses. I have an
an amazing job that takes many of my other passions
and allows me to utilize them in order to do
this.
I hope that writing this newsletter for my clients,
and potential clients I can share information, answer questions,
generate creativity, and share passions.
Here's to a great 2015 and thank you for being a part of
my resolution.
Sarah Varnes
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Peoria's
92.3 has launched!!
As many of you know, we have launched 'PEORIA'S 92.3!'
At the stroke of midnight on New Year's Day, we debuted our new
imaging, music, and upbeat staff to the Peoria radio airwaves! What's
different? 'PEORIA'S 92.3' is a mass appeal station for our female
demographic 18-34/18-49 base, NEVER losing our hip, Peoria FIRST
presentation! SAFE. FAMILY FRIENDLY. HIP. FUN! CLASSY! The
"residue" of the past is GONE! This station has kicked
off 2015 with the right music mix, for at work, playing the most popular
music in America! After 7pm, we OWN the club hits and take the gloves
off! We are investing and improving on our already stellar jock
lineup, starting with O'Ryan in mornings! When you think of
TIMBERLAKE.....USHER....BEYONCE....BRUNO MARS....YOU HAVE FOUND
PEORIA'S 92.3! We are PEORIA driven, and will design all promotions
around the MASS APPEAL female lifestyle! Call me this month...we have a
great introductory special to get your business featured on
Peoria's 92.3!!
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Why
Radio?
Over the next few weeks we are going to look at the
reasons
why YOU should use
radio to advertise your business
REACH
*Radio is on 24/7, reaching over 92% of people age 12 and
older every week and 68% daily
*Often considered a frequency medium, radio is an ideal
reach medium when planned differently - especially based on Nielsen
Audio PPM data
*Reach 3 consumers 1X rather than 1 consumer 3X since that
1 consumer is less likely to need a product/service than any 1 of the 3
would be
*Ads are most effective when they remind people of brands
they know, at the time they happen to need a product or service.
*Reminding is a perfect job for radio when used as a reach
medium.
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I've worked with all kinds businesses over the years.
Learning the diversity of different companies has been challenging and
fun. It's one of the best parts of my job. If you are interested in Radio
Advertising you can rest assured that I will do everything I can to make
your advertising a success.
Specialties:
Promotional
Ideas and Implementation,
:60,
:30 and :15 Commercials, Live Remote Broadcasts, Internet advertising on
station websites, steaming commercials, Sweet Deals half off coupons.
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