Mobile Tech Presents Challenge, Opportunity for Business

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by Bill Fleming
 
Retailers, service providers, and businesses and organizations of every type have to deal with a new reality:  mobile devices (phones & tablets) will soon be the preferred tool for virtually all consumer communications and commerce.  
 
Consider the following:
 
1. 42% of emails are opened on a mobile device. (litmus.com)
 
2.  70% of e-mails “that don’t look good” on a mobile device are immediately deleted. (BlueHornet.com)
 
3.  17% of Cyber Monday sales were made on a mobile device.  That's a 55.4% increase over last year. (IBM)
 
4.  Mobile internet traffic represented 31.7% of all online traffic on Cyber Monday, a 45% over last year. (IBM)

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