Mobile Tech Presents Challenge, Opportunity for Business
by Bill Fleming
Retailers, service providers, and businesses and organizations of every type have to deal with a new reality: mobile devices (phones & tablets) will soon be the preferred tool for virtually all consumer communications and commerce.
Consider the following:
1. 42% of emails are opened on a mobile device. (litmus.com)
2. 70% of e-mails “that don’t look good” on a mobile device are immediately deleted. (BlueHornet.com)
3. 17% of Cyber Monday sales were made on a mobile device. That's a 55.4% increase over last year. (IBM)
4. Mobile internet traffic represented 31.7% of all online traffic on Cyber Monday, a 45% over last year. (IBM)