Saturday, November 16, 2013

Are your e-mails mobile-friendly?

Why care if your e-mails are mobile-friendly?  Because nearly half of your e-mails are viewed on a mobile device!

According to Litmus.com, 42% of emails are opened on a mobile device.  And, according to BlueHornet.com, 70% of e-mails “that don’t look good” on a mobile device are immediately deleted.

Try these tips to make your e-mails mobile-friendly:
  1. Write a succinct subject line.  Many mobile e-mail apps will only display the first 35 characters of the subject line in the inbox.  Use as few words as possible to accurately reflect the reason for the email.
  2. Get right to the point in the first line of the body of your email.  Some mobile e-mail apps preview the e-mail in the inbox by displaying the first 85 characters of your email.
  3. Increase your font size.  Use at least 14-point font for the body and 22-point font for headlines.
  4. Keep your e-mails brief.  Remember that 1 line of text on your desktop equals 3 lines of text on a smart phone.  Compose your email like it’s a 140-character text message.
  5. Simplify your email formats by using just one column of text.  Minimize the use of pictures and graphics.
  6. Eliminate all the unnecessary information many people include under their signature line.
  7. Use easy-to-tap buttons instead of text links.  Or, make the text links a much larger font size.  Remember, nearly half of your recipients will be clicking those links with their fingers, not a mouse cursor.
  8. Use high contrast black text on a white background.  Avoid using color backgrounds and stationary templates.

Review your e-mails before you send them.  With a little practice you can make all your e-mails mobile-friendly.

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