According to Litmus.com, 42% of emails are opened on a mobile device. And, according to BlueHornet.com, 70% of e-mails “that don’t look good” on a mobile device are immediately deleted.
Try these tips to make your e-mails mobile-friendly:
- Write a succinct subject line. Many mobile e-mail apps will only display the first 35 characters of the subject line in the inbox. Use as few words as possible to accurately reflect the reason for the email.
- Get right to the point in the first line of the body of your email. Some mobile e-mail apps preview the e-mail in the inbox by displaying the first 85 characters of your email.
- Increase your font size. Use at least 14-point font for the body and 22-point font for headlines.
- Keep your e-mails brief. Remember that 1 line of text on your desktop equals 3 lines of text on a smart phone. Compose your email like it’s a 140-character text message.
- Simplify your email formats by using just one column of text. Minimize the use of pictures and graphics.
- Eliminate all the unnecessary information many people include under their signature line.
- Use easy-to-tap buttons instead of text links. Or, make the text links a much larger font size. Remember, nearly half of your recipients will be clicking those links with their fingers, not a mouse cursor.
- Use high contrast black text on a white background. Avoid using color backgrounds and stationary templates.
Review your e-mails before you send them. With a little practice you can make all your e-mails mobile-friendly.