In the spirit of the season, McDaniels Marketing is launching a sock drive in conjunction with its holiday greeting. Socks will be collected at the agency – 11 Olt Avenue in Pekin – from Monday, December 6, 2011 through Friday, January 6, 2012. The sock drive is being coordinated with The Care Package Project™ sponsored by Marine Parents.
“This year, we wanted to do something more meaningful,” Randall McDaniels, president of the full-service marketing communications agency, said. “When we learned that deployed Marines need socks, we decided to coordinate efforts with Marine Parents and develop our holiday greeting centered on that theme.”
A Fun Greeting Card, with a Charitable Message
The agency’s greeting card features all of the employees wearing wacky socks, with copy that reads, “A heartfelt message with a lot of sole.” An explanation regarding the sock drive is noted as part of the greeting.
“It’s one small way we can show our gratitude to the troops and celebrate the giving spirit of the season,” McDaniels said. “We are all on board with the idea, from the copywriting and designing of the card, to the organization and promotion of the effort. It’s our goal to ship hundreds of socks to Marine Parents in time for their January 21 shipment to the troops in Afghanistan.” Employees hope to enlist the aid of area residents and businesses to ensure a large shipment of socks.
Socks should be 100% cotton and be:
· New, in packaging
· Olive green (first choice), white or black
· Boot/crew socks – must go halfway up the calf
For additional details on the sock drive, check http://www.mcdanielsinteractive.com/socks or call McDaniels Marketing at (309) 346-4230.