McDaniels Marketing Launches PowerInternal To Help Organizations Achieve Service Excellence
McDaniels
Marketing recently launched its newest service: PowerInternal – a collaborative program
offering specialized organizational development consulting. Created to redirect
the organization to a service-centered culture, PowerInternal empowers the
workforce to achieve excellence by creating a more positive, efficient,
harmonious and productive work environment. PowerInternal is the company’s
solution to a more effective internal marketing program by engaging targeted
human resource strategy.
“Research shows that
recruiting and retaining the best possible team and maintaining a satisfied,
engaged, aligned workforce will correlate with organizational success and
customer satisfaction,” Randall McDaniels, president of the full-service
marketing communications agency, stated. “However,
many organizations do not have the resources, time or expertise to focus on
achieving workforce excellence. That’s why we launched PowerInternal.” He added
that the program is collaborative because “our experts, both human
resource professionals and internal marketing consultants, work closely with an
organization’s leadership team and frontline staff throughout the entire
process.”
To
accomplish client goals, PowerInternal employs a six-step process (1)
gathering/analyzing relevant data, (2) identifying key priorities and
developing metrics, (3) leveraging organizational strengths in practice and
people, (4) analyzing the performance management system, (5) launching an
internal marketing campaign and (6) marketing the employment brand.
Collaborative strategic involvement with an organization’s leadership and
focusing on human potential, PowerInternal aids in the development of effective
solutions and forward-thinking strategy. The team of experts at McDaniels
Marketing provides a variety of talent, tools and resources flexible to an
organization’s unique set of challenges.
“Organizations should view PowerInternal
as a sound investment in their overall successes,” McDaniels said. “It empowers people to achieve excellence by creating more
positive, efficient, harmonious and productive work environments. And that, in
turn, will positively impact organization’s bottom line.”
For more information, visit powerinternal.com or call Melanie Long, Organizational
Development Consultant, at (309) 346-1919.
McDaniels
Marketing draws on nearly 45 years of experience to help
strategically plan and execute marketing tactics for clients throughout
the Midwest and serves a variety of industries including agricultural,
financial, governmental and industrial/B2B companies. The agency also has client
service offices in Rockford, Ill. and the Quad Cities. McDaniels Interactive
specializes in developing websites, animation, videos, e-surveys, kiosks,
ecommerce, content management systems, search engine
marketing, optimization and social media to fit a variety of budgets. McDaniels
Healthcare was established in 1989 and has provided award-winning services
to hospitals, physician practices and medical organizations throughout
Illinois. McDaniels Promotional
Products was established in 2010 and provides a gamut of products from
t-shirts and tradeshow giveaways to high-end promotional packages that help
clients achieve good lasting impressions.
