What can your competitors teach you about your business or the market you’re thinking about entering?  More than you think.

In this webinar led by SCORE Mentor Michael Sandman, you’ll learn how to use competitive intelligence to help you start or run your small business. 

This session will cover:
  • How your market operates
  • How other businesses in the same market compete
  • What you can learn from owners and employees of businesses like yours
  • How trade and professional associations can help
Presented by Michael Sandman



Mike Sandman counsels clients in SCORE’s Boston office. Previously he had a career in composites manufacturing and then became a consultant in the field of competitive intelligence. During his years in manufacturing he developed materials for composites ranging from Kevlar-reinforced sailcloth and military helmets to fiberglass fishing rods, and ran a startup making closed-loop controls systems for the production of synthetic fiber.

 In his 25 years of consulting work, he helped firms understand their competitors in markets that ran the gamut from gamut from software to cheese to blades for jet turbines.