Tuesday, December 4, 2012

99.9 WWCT-FM Achieves Reporter Status with Mediabase

This week Mediabase, the music industry’s primary service that monitors radio station airplay, announced that WWCT will immediately join the panel of stations nationwide that helps create the Adult Album Alternative (AAA) chart they create through their monitoring system. WWCT achieved this recognition due to its leadership role in the AAA format nationally in addition to meeting the requirements of having spent at least one year in the format and maintaining a minimum number of listeners. There are now only 26 stations nationally with this standing.

“This new status as a reporter on the AAA panel affords us tremendous opportunities to deliver more local concerts and will allow our listeners even greater access to incredible artists, both around the Midwest and beyond,” explains Operations Manager Scott Hecathorn. “Knowing that our station has an impact on the national charts, bands and record companies are now more anxious than ever to interact with our audience.”

Mediabase publishes music charts and data based on the most played songs on terrestrial and satellite radio, and provides in-depth analytical tools for radio and record industry professionals. Mediabase charts and airplay data are used on many popular radio countdown shows and televised music awards programs. Music charts are published in both domestic and international trade publications and newspapers worldwide. Mediabase is a division of Clear Channel Communications, Inc.

The WWCT call letters are some of the most recognizable in Central Illinois, dating back to the mid seventies when it debuted as the “Album Station.” The station has been programmed in several different variations of Rock on three different frequencies, ultimately landing on 99.9FM. WWCT is an Adult Album Alternative station playing quality rock spanning the station’s nearly 40 year history. The station has a huge library, but its ability to help break new music was the catalyst for recognition from Mediabase. Dave Mathews Band, Adele, Coldplay, Jack Johnson, and Train, were all broken on AAA, and the amount of great new artists is amazing.

Mediabase was founded in 1985 and was originally known as Mediascan. In 1997, Mediabase moved its product to the Internet. Mediabase produces song charts and airplay analyses of radio airplay in more than two dozen radio formats based monitoring radio stations across the country. Mediabase charts appear every Tuesday in USA TODAY‘s LIFE section. Mediabase serves as the official music chart provider for USA TODAY, the American Music Awards (ABC), and numerous syndicated programs, such as American Top 40 with Ryan Seacrest.

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