“We shortened our core brand from McDaniels Marketing Communications to McDaniels Marketing because we counsel clients on so many facets outside the traditional communications arena,” Randall McDaniels, president, said. “Some of the marketing research we conduct for our clients analyze strengths and weaknesses, as well as customer service issues, and that goes way beyond your typical advertising or public relations.”
Clarity for Clients
McDaniels went on to add that the refocused branding offers benefits for clients because it offers them a better understanding of what the agency brings to the table. “We specialize in many different aspects of marketing,” he said, “including expertise in healthcare marketing, in-depth interactive, and promotional products. Our new division names – McDaniels Healthcare, McDaniels Interactive and McDaniels Promotional Products – are all part of McDaniels Marketing, but the names and logos help to differentiate our specialties.”
Coincides with Launch of Remodeled Website
The refocused brands coincide with the launch of their website, which highlights the agency’s specialties. The updated site includes not only a whole new look and design, but more user-friendly navigation as well. The site features up-to-date team bios, client case studies, and samples of award-winning work, along with links for viewing some of the agency’s TV/radio projects via a YouTube page.