McDaniels Marketing Communications Renews its Brands

-
McDaniels Marketing Communications has changed its branding to focus on its core strengths and align all four of its brands under one common name – McDaniels. The agency features three key divisions that are now part of the McDaniels Marketing umbrella – healthcare marketing, interactive (formerly ie-media), and promotional products.
 “We shortened our core brand from McDaniels Marketing Communications to McDaniels Marketing because we counsel clients on so many facets outside the traditional communications arena,” Randall McDaniels, president, said. “Some of the marketing research we conduct for our clients analyze strengths and weaknesses, as well as customer service issues, and that goes way beyond your typical advertising or public relations.”

Clarity for Clients

McDaniels went on to add that the refocused branding offers benefits for clients because it offers them a better understanding of what the agency brings to the table. “We specialize in many different aspects of marketing,” he said, “including expertise in healthcare marketing, in-depth interactive, and promotional products. Our new division names – McDaniels Healthcare, McDaniels Interactive and McDaniels Promotional Products – are all part of McDaniels Marketing, but the names and logos help to differentiate our specialties.”

Coincides with Launch of Remodeled Website

The refocused brands coincide with the launch of their website, which highlights the agency’s specialties. The updated site includes not only a whole new look and design, but more user-friendly navigation as well. The site features up-to-date team bios, client case studies, and samples of award-winning work, along with links for viewing some of the agency’s TV/radio projects via a YouTube page.

Comments

Post a Comment

Popular posts from this blog

Illinois Chamber, Government Affairs Report

-
Image
          GOVERNMENT AFFAIRS ------------ Report     July 12th, 2024    This Week in Illinois   President & CEO Sandoval Testifies in Senate Transportation Committee Hearing on Mass Transit and the Economy   On Tuesday, the first of at least six hearings on public transit was held at the Bilandic Building in Chicago. There is an anticipated funding gap that will arise for regional transit in 2026 after COVID-related federal funding has been exhausted. The budget deficit is projected to be $730 million to return to pre-pandemic service levels. This first Senate Transportation Committee hearing was on how transit suppor...
Read more

Local High School to Win a SMART Board in 5th Annual Recycle Your Style Contest

-
Goodwill of Central Illinois will hold the 5th Annual Recycle Your Style Contest. High school students within Goodwill’s territory are encouraged to donate their used clothing. The high school that donates the most pounds of clothing will win a SMART Board donated by Bradfield’s Computer Supply. The contest runs from October 1st through October 31st. “This has been a very successful campaign for us,” said Bob Parkhurst, Goodwill Vice President. “We are grateful for Bradfield’s Computer Supply’s donation of a SMART Board each year. That prize really heats up the competition among the high schools.” Donations of items other than clothing are encouraged, but only clothing will count toward the contest. Only high schools are eligible, but others can participate including teachers, family and school supporters. Donors need to tell the Goodwill donation attendant which high school they are supporting for their donation to be counted. Donations can be made at any of Goodwill’s nine stores o...
Read more