(Pekin, IL) As of September 1, Julie Sanders, a seasoned marketing professional, joins McDaniels Marketing Communications as an account executive.
“We are looking forward to all that Julie will bring to our team,” Randall McDaniels, president of McDaniels Marketing, said. “Julie has a variety of experience not only with marketing, but with managing teams. She has experience in advertising, fundraising, budgeting, strategic planning and media. Her skills will be critical in helping our clients achieve measurable results and ensuring their marketing goals are met.”
Sanders has more than 15 years of experience in a variety of industries. Prior to joining McDaniels, she worked as an account executive for a Peoria-based agency, where she advised clients, developed strategic marketing plans, managed integrated marketing campaigns and led creative teams. Earlier in her career, Sanders was a district director for the Muscular Dystrophy Association, where she organized fundraisers, produced a live telethon broadcast, and made presentations to potential supporters and sponsors. She also worked as a television anchor, news reporter and photographer at WHOI-TV.
McDaniels Marketing Communications draws on over 43 years of experience to help strategically plan and execute marketing tactics for clients throughout the Midwest. McDaniels also has client service offices in Rockford, IL and the Quad Cities. ie-media, the company’s interactive division, specializes in developing websites, content management systems, interactive animated programming, SEO, SEM, social media strategies and more.