New Look. Same Mission. Center for Prevention of Abuse Starts the Conversation Surrounding Abuse with Brand New Logo, Tagline, and Website
The Center
for Prevention of Abuse (CFPA) unveiled its new branding today, including a
new logo, tagline, and website. Its mission to help all people – women, men,
and children – live free from violence and abuse remains the same, but the
supplemental pieces have a fresh, modern, and updated look.
After a competitive pitch process, CFPA selected McDaniels Marketing, a full-service
marketing agency headquartered in Pekin, Illinois, to execute the concept and
design of the new logo and tagline, as well as develop and re-launch the new
website. McDaniels Marketing worked closely with CFPA staff to create a brand
identity that reflects CFPA guiding principles, core values, mission, and
vision.
The new logo features two typefaces: one that is strong and
bold with a geometric and circular nature and a second that is soft and relaxed
between the bolded words. The logo features a colored period to accentuate the
agency name and symbolize the end of abuse.
The additional symbol of the speech bubble with ellipses
complements the logo and demonstrates that a conversation is beginning. This
element is inspired by CFPA’s new tagline, “let’s start the conversation,” that
is meant to unite survivors of abuse, with other CFPA supporters, donors,
advocates, and the public to continue discussing important issues surrounding
abuse, violence, assault, and harassment.
“We are very proud to unveil our new logo, website, and
branding to the public,” said Carol Merna, Executive Director of the Center for
Prevention of Abuse. “We want our community to join us in our mission to help
all people live free from violence and abuse and also to feel like they can
talk to us, as survivors, as supporters, as people ready to see a change in the
discourse surrounding abuse. We know these conversations are uncomfortable and
can be difficult to have, but that’s why we are here, to start the
conversation.”
The redesigned website now includes a 24/7 chat feature,
which works similar to the existing 24/7 crisis hotline, where individuals in
need of services can send a message for an immediate response. If the message isn’t
answered from CFPA within a certain amount of time, an automated message
automatically sends and redirects that individual to call the crisis hotline.
This addition will make it easier for individuals in crisis to reach out for
help by expanding CFPA communication platforms.
Website visitors will also find more resources for helping
themselves, helping someone else, bystander tips, and information about how to
stay involved with CFPA.
To explore the new website and to learn more about CFPA,
visit www.centerforpreventionofabuse.org
or call 309-691-0551.
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MEDIA CONTACT:
Camille Yameen
cyameen@centerforpreventionofabuse.org
/ Director of Marketing and Communications
Center for Prevention of Abuse / 309.272.2904
About the Center for Prevention of Abuse
The Center for Prevention of Abuse (CFPA) is the only agency
authorized by the State of Illinois to provide a combination of domestic
violence, human trafficking, sexual assault/abuse, and adult protective
services. Annually, CFPA serves more than 5,000 women, men and children,
affected by violence and abuse. CFPA offers school-based abuse prevention
programming to students pre-K through college age, reaching about 30,000 young
people each year. Through these activities, plus community presentations and
trainings, CFPA lives out its mission to help all people – women, men and
children – to live free from violence and abuse. For more information
about CFPA, visit www.centerforpreventionofabuse.org
or call 309-691-0551. The crisis line is available 24/7 1-800-559-SAFE (7233).
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