Are your e-mails mobile-friendly?

-
Why care if your e-mails are mobile-friendly?  Because nearly half of your e-mails are viewed on a mobile device!

According to Litmus.com, 42% of emails are opened on a mobile device.  And, according to BlueHornet.com, 70% of e-mails “that don’t look good” on a mobile device are immediately deleted.

Try these tips to make your e-mails mobile-friendly:
  1. Write a succinct subject line.  Many mobile e-mail apps will only display the first 35 characters of the subject line in the inbox.  Use as few words as possible to accurately reflect the reason for the email.
  2. Get right to the point in the first line of the body of your email.  Some mobile e-mail apps preview the e-mail in the inbox by displaying the first 85 characters of your email.
  3. Increase your font size.  Use at least 14-point font for the body and 22-point font for headlines.
  4. Keep your e-mails brief.  Remember that 1 line of text on your desktop equals 3 lines of text on a smart phone.  Compose your email like it’s a 140-character text message.
  5. Simplify your email formats by using just one column of text.  Minimize the use of pictures and graphics.
  6. Eliminate all the unnecessary information many people include under their signature line.
  7. Use easy-to-tap buttons instead of text links.  Or, make the text links a much larger font size.  Remember, nearly half of your recipients will be clicking those links with their fingers, not a mouse cursor.
  8. Use high contrast black text on a white background.  Avoid using color backgrounds and stationary templates.

Review your e-mails before you send them.  With a little practice you can make all your e-mails mobile-friendly.

Comments

Post a Comment

Popular posts from this blog

Local High School to Win a SMART Board in 5th Annual Recycle Your Style Contest

-
Goodwill of Central Illinois will hold the 5th Annual Recycle Your Style Contest. High school students within Goodwill’s territory are encouraged to donate their used clothing. The high school that donates the most pounds of clothing will win a SMART Board donated by Bradfield’s Computer Supply. The contest runs from October 1st through October 31st. “This has been a very successful campaign for us,” said Bob Parkhurst, Goodwill Vice President. “We are grateful for Bradfield’s Computer Supply’s donation of a SMART Board each year. That prize really heats up the competition among the high schools.” Donations of items other than clothing are encouraged, but only clothing will count toward the contest. Only high schools are eligible, but others can participate including teachers, family and school supporters. Donors need to tell the Goodwill donation attendant which high school they are supporting for their donation to be counted. Donations can be made at any of Goodwill’s nine stores o
Read more

Illinois Chamber, Government Affairs Report

-
Image
          GOVERNMENT AFFAIRS ------------ Report     July 12th, 2024    This Week in Illinois   President & CEO Sandoval Testifies in Senate Transportation Committee Hearing on Mass Transit and the Economy   On Tuesday, the first of at least six hearings on public transit was held at the Bilandic Building in Chicago. There is an anticipated funding gap that will arise for regional transit in 2026 after COVID-related federal funding has been exhausted. The budget deficit is projected to be $730 million to return to pre-pandemic service levels. This first Senate Transportation Committee hearing was on how transit supports the economy.   The series of hea
Read more