CHICAGO--nuEra, one of Illinois’ only vertically integrated cannabis companies wholly owned
and operated within Illinois, is proud to launch a new era of cannabis in Pekin IL by opening the
city’s first cannabis dispensary.
nuEra Pekin is located at 3249 Court St, between Planet Fitness and Co-op Records in the
space formerly occupied by Amanda’s Closet. Operating hours will be from 10am - 7pm Sunday
- Wednesday and 10am - 8pm Thursday - Saturday. Opening day will include a ribbon cutting
ceremony attended by representatives of the Pekin Chamber of Commerce and Mayor Mark
Luft. nuEra has completely renovated the location for a convenient, fun and easy retail
experience. nuEra Pekin will offer online pre-ordering for adults 21 and older and is
technology-enabled with kiosks for quick ordering for walk-ins. Pre-orders can be made at
“We are excited to bring our nuEra branded products to the Pekin area, including our new line of
solvent-free concentrates, which we are really excited to be introducing” said Jonah Rapino,
nuEra’s marketing director. The dispensary will also have hundreds of other products available
for customers 21+. “We are preparing an amazing menu with an incredible array of products
from Illinois’ best producers - flower, cartridges, edibles and more. There will be something for
everyone, and our budtenders will be ready to educate and assist”, he added.
nuEra was a pioneer in the Illinois cannabis market, and has been serving the Illinois medical
cannabis community since 2015 with locations in Chicago, Urbana, and East Peoria, where
many of Pekin’s residents have already been patients and customers for years. “Due to state
regulations we will only be licensed to serve adult-use customers at our Pekin location, but we
will always remain committed to our medical patients and medical roots, which is why we will
continue to support and prioritize our medical program in our East Peoria location, and will
continue to provide application assistance and first time patient specials to help offset the cost
of medical cards for anyone in Pekin that wants to explore the medical benefits of cannabis” ,
said Bob Fitzsimmons, CEO of nuEra.
The company added 18 new positions to prepare for the onset of adult-use sales in Pekin and
generated a large number construction and other ancillary jobs for work redesigning the store’s
exterior and interior to safely accommodate customers. Customers are required to wear masks
and must maintain proper social distancing while shopping in-store.
nuEra is also committed to giving back to the community in a variety of ways. Since full
legalization in January 2020 nuEra has been sourcing a majority of their staff from
Disproportionately Impacted Areas (DIAs), sourcing interns and apprentices from Cannabis
Studies programs at City Colleges of Chicago, and whenever possible partnering with minority
and women owned businesses for ancillary services. Most recently nuEra Hillcrest Cultivation
recently donated $100,000 to Illinois Valley Community College’s cannabis production certificate
program, and nuEra Dispensaries have donated over $370,000 to the Social Equity Cannabis
Business Development Fund, which will be used to support new Social Equity Cannabis license
holders in Illinois via low interest loans and other programs.
The name nuEra highlights the fact that legalization in Illinois didn't just change the laws on the
books - it unleashed a whole new era of cannabis. An era in which cannabis is safer, higher
quality and available in a greater variety than ever before. Canna-consumers have more
methods of consumption, more strains, more precise dosage labeling, and better information
about the effects of each of our products than any generation before them.
nuEra sources the highest quality products to suit the needs of qualified Illinois Medical patients
and 21+ adult-use customers alike. nuEra currently operates three Medical/Adult Use
dispensaries in Chicago, East Peoria, and Urbana. They’ve also been awarded licenses for
secondary Adult Use dispensaries in Chicago and Champaign.
Their newly acquired cultivation center in Central Illinois currently produces flower, pre-rolls, and
solventless concentrates in a variety of strains with corresponding effects such as pain relief,
relaxation, focus, uplift, and more. They’re in the process of expanding their product offerings to
include edibles, vaporizer cartridges, tinctures, and topicals to the Illinois retail market. Welcome
to a new era of cannabis!
You can find out more about nuEra at www.nueracannabis.com
Director of Marketing