nuEra Announces the Grand Opening of nuEra Pekin, the City’s First Cannabis Dispensary, on April 16th

 CHICAGO--nuEra, one of Illinois’ only vertically integrated cannabis companies wholly owned

and operated within Illinois, is proud to launch a new era of cannabis in Pekin IL by opening the

city’s first cannabis dispensary.

nuEra Pekin is located at 3249 Court St, between Planet Fitness and Co-op Records in the

space formerly occupied by Amanda’s Closet. Operating hours will be from 10am - 7pm Sunday

- Wednesday and 10am - 8pm Thursday - Saturday. Opening day will include a ribbon cutting

ceremony attended by representatives of the Pekin Chamber of Commerce and Mayor Mark

Luft. nuEra has completely renovated the location for a convenient, fun and easy retail

experience. nuEra Pekin will offer online pre-ordering for adults 21 and older and is

technology-enabled with kiosks for quick ordering for walk-ins. Pre-orders can be made at

www.nueracannabis.com.

“We are excited to bring our nuEra branded products to the Pekin area, including our new line of

solvent-free concentrates, which we are really excited to be introducing” said Jonah Rapino,

nuEra’s marketing director. The dispensary will also have hundreds of other products available

for customers 21+. “We are preparing an amazing menu with an incredible array of products

from Illinois’ best producers - flower, cartridges, edibles and more. There will be something for

everyone, and our budtenders will be ready to educate and assist”, he added.

nuEra was a pioneer in the Illinois cannabis market, and has been serving the Illinois medical

cannabis community since 2015 with locations in Chicago, Urbana, and East Peoria, where

many of Pekin’s residents have already been patients and customers for years. “Due to state

regulations we will only be licensed to serve adult-use customers at our Pekin location, but we

will always remain committed to our medical patients and medical roots, which is why we will

continue to support and prioritize our medical program in our East Peoria location, and will

continue to provide application assistance and first time patient specials to help offset the cost

of medical cards for anyone in Pekin that wants to explore the medical benefits of cannabis” ,

said Bob Fitzsimmons, CEO of nuEra.

The company added 18 new positions to prepare for the onset of adult-use sales in Pekin and

generated a large number construction and other ancillary jobs for work redesigning the store’s

exterior and interior to safely accommodate customers. Customers are required to wear masks

and must maintain proper social distancing while shopping in-store.

nuEra is also committed to giving back to the community in a variety of ways. Since full

legalization in January 2020 nuEra has been sourcing a majority of their staff from

Disproportionately Impacted Areas (DIAs), sourcing interns and apprentices from Cannabis

Studies programs at City Colleges of Chicago, and whenever possible partnering with minority

and women owned businesses for ancillary services. Most recently nuEra Hillcrest Cultivation

recently donated $100,000 to Illinois Valley Community College’s cannabis production certificate

program, and nuEra Dispensaries have donated over $370,000 to the Social Equity Cannabis

Business Development Fund, which will be used to support new Social Equity Cannabis license

holders in Illinois via low interest loans and other programs.

About nuEra:

The name nuEra highlights the fact that legalization in Illinois didn't just change the laws on the

books - it unleashed a whole new era of cannabis. An era in which cannabis is safer, higher

quality and available in a greater variety than ever before. Canna-consumers have more

methods of consumption, more strains, more precise dosage labeling, and better information

about the effects of each of our products than any generation before them.

nuEra sources the highest quality products to suit the needs of qualified Illinois Medical patients

and 21+ adult-use customers alike. nuEra currently operates three Medical/Adult Use

dispensaries in Chicago, East Peoria, and Urbana. They’ve also been awarded licenses for

secondary Adult Use dispensaries in Chicago and Champaign.

Their newly acquired cultivation center in Central Illinois currently produces flower, pre-rolls, and

solventless concentrates in a variety of strains with corresponding effects such as pain relief,

relaxation, focus, uplift, and more. They’re in the process of expanding their product offerings to

include edibles, vaporizer cartridges, tinctures, and topicals to the Illinois retail market. Welcome

to a new era of cannabis!

You can find out more about nuEra at www.nueracannabis.com

Media Contact

Jonah Rapino

Director of Marketing

jrapino@nueracannabis.com

(773) 687-8480