McDaniels Marketing Launches PowerInternal To Help Organizations Achieve Service Excellence

McDaniels Marketing recently launched its newest service: PowerInternal – a collaborative program offering specialized organizational development consulting. Created to redirect the organization to a service-centered culture, PowerInternal empowers the workforce to achieve excellence by creating a more positive, efficient, harmonious and productive work environment. PowerInternal is the company’s solution to a more effective internal marketing program by engaging targeted human resource strategy.

“Research shows that recruiting and retaining the best possible team and maintaining a satisfied, engaged, aligned workforce will correlate with organizational success and customer satisfaction,” Randall McDaniels, president of the full-service marketing communications agency, stated. “However, many organizations do not have the resources, time or expertise to focus on achieving workforce excellence. That’s why we launched PowerInternal.” He added that the program is collaborative because “our experts, both human resource professionals and internal marketing consultants, work closely with an organization’s leadership team and frontline staff throughout the entire process.”

To accomplish client goals, PowerInternal employs a six-step process (1) gathering/analyzing relevant data, (2) identifying key priorities and developing metrics, (3) leveraging organizational strengths in practice and people, (4) analyzing the performance management system, (5) launching an internal marketing campaign and (6) marketing the employment brand. Collaborative strategic involvement with an organization’s leadership and focusing on human potential, PowerInternal aids in the development of effective solutions and forward-thinking strategy. The team of experts at McDaniels Marketing provides a variety of talent, tools and resources flexible to an organization’s unique set of challenges.

“Organizations should view PowerInternal as a sound investment in their overall successes,” McDaniels said. “It empowers people to achieve excellence by creating more positive, efficient, harmonious and productive work environments. And that, in turn, will positively impact organization’s bottom line.”

For more information, visit or call Melanie Long, Organizational Development Consultant, at (309) 346-1919.

McDaniels Marketing draws on nearly 45 years of experience to help strategically plan and execute marketing tactics for clients throughout the Midwest and serves a variety of industries including agricultural, financial, governmental and industrial/B2B companies. The agency also has client service offices in Rockford, Ill. and the Quad Cities. McDaniels Interactive specializes in developing websites, animation, videos, e-surveys, kiosks, ecommerce, content management systems, search engine marketing, optimization and social media to fit a variety of budgets. McDaniels Healthcare was established in 1989 and has provided award-winning services to hospitals, physician practices and medical organizations throughout Illinois. McDaniels Promotional Products was established in 2010 and provides a gamut of products from t-shirts and tradeshow giveaways to high-end promotional packages that help clients achieve good lasting impressions.

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